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Location-Based Services Market Size, Drivers, and Forecast 2023 to 2031

Robert Hofmann

Astute Analytica's in-depth research report covers the Global Location-Based Services Market, offering a thorough analysis of essential elements such as market trends, drivers, opportunities, key industry players, segmentation, and market size.


The global location-based services market generated a revenue of US$ 56,578.1 million in 2022 and it is estimated to reach a valuation of US$ 3,73,382.5 million by 2031 at a CAGR of 24.2% during the forecast period, 2023–2031.



At Astute Analytica, we are unwaveringly dedicated to providing you with unparalleled market intelligence that can significantly elevate your business operations. Explore our thorough analysis to unlock the market's substantial potential and acquire valuable guidance on navigating your company towards a prosperous future.

About Location-Based Services

Location-Based Services (LBS) are applications and services that utilize location data from various sources to offer information, entertainment, or functionality to users based on their current geographical position or the proximity of nearby locations. These services rely on technologies such as GPS (Global Positioning System), Wi-Fi, cellular networks, and sometimes Bluetooth to determine a user's location.

Location-Based Services

What are the Present and Future Driver Shaping the Market Growth?

Advancements in technology have significantly contributed to the growth of Location-Based Services (LBS). The increasing availability of GPS, geolocation, and mobile data technologies has not only made LBS more accessible but also more sophisticated, enabling the development of innovative solutions and applications within the market.


Furthermore, there is a surging demand for real-time location tracking, especially in industries like healthcare, logistics, and retail. This increasing adoption of LBS for real-time tracking purposes has been a driving force behind the market's expansion.


The integration of LBS with Internet of Things (IoT) and wearable devices has opened up fresh opportunities for the market, particularly in sectors like healthcare and retail. This integration has allowed for enhanced functionality and applications of LBS.


Moreover, the market has experienced growth due to the rising demand for location-based advertising and marketing. Businesses are increasingly leveraging LBS to reach customers in real-time and within relevant contexts, which has led to its expanded usage.


Government investments and support have also played a pivotal role in the market's growth. Governments worldwide are actively investing in and supporting the development of LBS through various initiatives, including funding, regulation, and infrastructure development, all of which are expected to further drive market expansion.


Lastly, the widespread adoption of smartphones, equipped with LBS capabilities, has significantly fueled market growth. Consumers now integrate LBS into their daily lives for purposes such as navigation, social networking, and location-based advertising, further contributing to the market's ongoing expansion.

Regional Overview

The Technology Computer-aided Design Market report offers a thorough examination of the size of the global, regional, and national markets, as well as the competitive environment in each region, sales analysis, the effects of domestic and international market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, regional marketplace expansion, and technological innovations over the forecast period (2023-2030).


According to each country’s level of World Economy Ranking activity in 2023, the most recent list of countries by GDP is US$ 105 trillion. China, which is the second-largest economy and expands more quickly than the US, is followed by the US as having the greatest nominal GDP in the world. The top five contributors to the global GDP are Japan, Germany, India, the UK, and France. A list of historical, present, and projected GDP figures for every country from 2020 through 2026 shows that the global GDP climbed to 112.6 trillion in 2023 from 103.86 trillion in 2022. These countries will have the highest GDP rankings globally by 2023.

How are key players performing in the Global Market?

The location-based services market comprises two main components: solutions and services. In 2022, the solutions segment held the largest share of revenue. However, during the forecast period, the service segment is anticipated to exhibit the highest growth rate, primarily due to the increasing adoption of service software across diverse industries.


The solutions segment is in high demand because of its widespread application in effective marketing, geo-tagging, and delivering user-specific multimedia content. This segment can be further categorized into location intelligence solutions, location-powered mobile applications, and location-based messaging. Location intelligence solutions offer several advantages, including risk management, predictive analytics, real-time trend and pattern tracking, and the optimization of business operations and services.

Some of the Prominent Players Include:

  • Apple Inc.

  • AT&T Inc.

  • Bharti Airtel Limited

  • Cisco Systems, Inc.

  • ESRI

  • Google LLC

  • HERE Technologies

  • IBM Cooperation

  • Microsoft Cooperation

  • Oracle Cooperation

  • Qualcomm Technologies, Inc.

  • TomTom N.V.

  • Zebra Technologies

  • Other Prominent Players

Segmentation Analysis


By Components

  • Solutions

    • Location Intelligence Solutions

    • Location-powered Mobile Applications

    • Location-based Messaging

  • Services

    • Professional

    • Managed

By Location Type

  • Indoor

  • Outdoor

By Technology

  • Global Positioning System (GPS)

  • Global Navigation Satellite System (GNSS)

  • Wi-Fi

  • Cellular ID

  • Bluetooth beacons

  • Others

By Application

  • Inventory Monitoring

  • Mapping & GIS

  • Asset Tracking

  • Proximity Marketing

  • Social Networking

  • Fleet Management

  • Navigation

    • Smart Parking

    • Route Planning

  • Business Intelligence & Analytics

By End User

  • BFSI

  • Manufacturing

  • Retail

  • Healthcare & Life Science

  • IT & Telecom

  • Hospitality

  • Transportation & Logistics

  • Government

  • Media & Entertainment

  • Aerospace & Défense

  • Others

By Region

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • The U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Poland

    • Russia

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia & New Zealand

    • ASEAN

    • Rest of Asia Pacific

  • South America

    • Brazil

    • Argentina

    • Rest of South America

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa

    • Rest of Middle East & Africa



About Astute Analytica: Astute Analytica is a global analytics and advisory company that has built a solid reputation quickly, thanks to the tangible outcomes we have delivered to our clients. We pride ourselves in generating unparalleled, in-depth, and uncannily accurate estimates and projections for our very demanding clients spread across different verticals. We have a long list of satisfied and repeat clients from a wide spectrum including technology, healthcare, chemicals, semiconductors, FMCG, and many more. These happy customers come to us from all across the globe.


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